The Flower Farmer Who Doesn't Really Want to Be on Social Media

There is something I've been thinking of lots lately.

As someone who owns a flower farm, I'm supposed to love social media.

I'm supposed to be creating Reels, filming every bouquet, capturing every sunrise over the fields and sharing behind-the-scenes moments every single day.

The truth?

I'd often rather be outside pulling weeds.

I'd rather spend an hour harvesting flowers before the morning gets too warm than an hour trying to find the perfect song for a Reel. I'd rather be planning next season's garden, watering thirsty plants or simply standing quietly in the middle of the field watching the bees at work.

Sometimes I wonder if the world really needs one more post.

Maybe it doesn't.

We live in a time when almost everything competes for our attention. There is always another notification, another video, another opinion, another perfectly curated glimpse into someone else's life. It can feel overwhelming.

And yet, here I am... adding more posts to the pile.

It's a strange contradiction.

The reality is that running a small business has changed.

Years ago, a beautiful storefront on a busy street might have been enough. Today, for many of us, social media has become our storefront. It's how people discover local businesses they never knew existed. It's how someone finds our flower farm while looking for locally grown flowers, searching for a thoughtful gift or dreaming about spending more time outdoors.

Without social media, many people would never know we were here.

So I try to keep showing up.

Not because I love creating content or want to be a “content creator”.

Because I love growing flowers.

There is a difference.

Every photo I share isn't really about the photo.

Every email isn't just another email.

Every blog post isn't simply another piece of content.

They're invitations.

An invitation to choose local.

An invitation to fill your home with seasonal flowers.

An invitation to slow down for a few minutes and appreciate the beauty that exists right here in our local community.

When I think about it that way, social media begins to feel less like the destination and more like the invitation.

The goal isn't to keep you scrolling. The goal is to eventually give you a reason to put your phone down.

That realization has also challenged me to think differently about how I communicate with all of you.

One of the things I'm working on this year is becoming more consistent—not just on social media but with my emails and this blog. Not because I think the internet needs more content but because I want to do a better job of sharing what we're learning, what we're growing and what life on the farm really looks like.

Some weeks I'll share what's blooming.

Some weeks I'll tell you about the challenges of growing flowers in Ontario.

Some weeks I'll celebrate the little victories or admit when things haven't gone according to plan.

And hopefully, over time, you'll feel like you're growing this farm alongside us.

One of the dreams we're quietly working toward is creating opportunities for you to experience the farm in person.

We're not there just yet but I have some big plans in my head…..

Right now, most of our days are spent building—planting more flowers, improving the fields, creating beautiful spaces and laying the foundation for what we hope this farm will become.

Our hope is that, before long, The Flower Bar on Dawn Mills won't just be a place where you buy flowers. It will be a place where you can wander through rows of blooms, fill a bucket with flowers you've picked yourself, attend a workshop, enjoy a peaceful evening in the fields or simply take a break from the busyness of everyday life.

That vision is still taking shape and honestly, that's one of the most exciting parts.

You'll get to watch it grow right alongside us.

If one Instagram post, one email or one blog post helps build that dream—and helps you discover us when the time comes—then every minute spent creating it will have been worth it.

So yes, you'll continue to see photos from our little corner of the world.

You'll continue to receive emails from us…you'll find new stories here on the blog.

Not because I believe the world needs more social media.

But because I believe the world needs more real places.

More conversations.

More local businesses.

More flowers.

And if something I share encourages you to spend a little less time scrolling and a little more time connecting—with nature, with your family, with your community or simply with a beautiful bouquet on your kitchen table—

Then I'd say we've both spent our time well.